Quote:
Originally Posted by Bitsy  Would you tell me, either in number or in the form of a percentage,
1. how many of your customers have permanently stopped using your product?
2. how many of your customers have not stopped using it/continue to use it (possibly with intervals)? |
Hi Lucia,
It is impossible for us to know who permanently stopped or not because some are signing back up with the new pricing.
However, around 25% of the customers on the old pricing did not renew ongoing and virtually every single one had an issue paying $200/month and that is why they quit..some quit after 1 month some quit after 4,5,6 or more months..out of a few thousand customers, we only had about 10 refund requests so I think that speaks highly of PATHS. Out of the ones who did not renew ongoing on the old prices.
After dropping the renewal to $34.95/month, last I checked in my back office over 50% who expired are now renewing so that makes it around 85% retention rate so far and that number is slowly climbing.