Here's how it works online. You do long hard research to find a niche for yourself. Then you work even longer and harder to develop a solution for that niche.
Then you try to keep as low a profile as possible while selling your solution so as not to attract competitors. The competitors will always come when they finally sniff out the profit potential in your niche. This will lead to a decrease in profits for everyone.
At this point you begin to look for the next opportunity.
Lather. Rinse. Repeat.
Most people running profitable websites don't even tell their own mothers what they selling.
Loose lips sink ships.
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