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Antiventurecapital · 03-06-2007, 06:46 PM

Long story short:

I have been using Adwords since spring 2003. It was good in the beginning but performance has been steadily deteriorating. I initially loved it.

Over the past year Adword's performance has really gone down the toilet not just for me but for almost everyone I know who uses it.

Last Fall Team Adwords asks for permission to add a bunch of search terms which should work for my various sites. I think about it for a week and then give them the OK because something needs to be done about deteriorating performance.

Well, my expenditures triple overnight with almost no increase in sale. Now since I'm busy I don't get around to checking my account for a week. When I do, I'm horrified by the bill.

I then delete the junk words racking up all the dollars. But somehow they remain in my campaigns burning up dollar after dollar. I am on Live Chat with a Goog rep right now. She says: It is possible an error occurred when you initially tried to delete them. However, they are now deleted.

Wow!

Bottomline: never trust Google. Don't use features which will allow them to know what sales you are getting through Adwords. If they think that you are making too much, they will find a way to raise the prices you pay per click. Avoid their new PayPal ripoff at all costs!

They never ever admit to a mistake. However, every mistake is in their favor financially.

I'll add that their campaign reporting/management system used to be easy to use. Over the past couple of years they have added so many features and changes, that's it's really become a pain in the butt to use.

03-06-2007, 06:46 PM	#1 (permalink)
Antiventurecapital Senior Member Join Date: Feb 2007 Location: WA State Posts: 446	Google Long story short: I have been using Adwords since spring 2003. It was good in the beginning but performance has been steadily deteriorating. I initially loved it. Over the past year Adword's performance has really gone down the toilet not just for me but for almost everyone I know who uses it. Last Fall Team Adwords asks for permission to add a bunch of search terms which should work for my various sites. I think about it for a week and then give them the OK because something needs to be done about deteriorating performance. Well, my expenditures triple overnight with almost no increase in sale. Now since I'm busy I don't get around to checking my account for a week. When I do, I'm horrified by the bill. I then delete the junk words racking up all the dollars. But somehow they remain in my campaigns burning up dollar after dollar. I am on Live Chat with a Goog rep right now. She says: It is possible an error occurred when you initially tried to delete them. However, they are now deleted. Wow! Bottomline: never trust Google. Don't use features which will allow them to know what sales you are getting through Adwords. If they think that you are making too much, they will find a way to raise the prices you pay per click. Avoid their new PayPal ripoff at all costs! They never ever admit to a mistake. However, every mistake is in their favor financially. I'll add that their campaign reporting/management system used to be easy to use. Over the past couple of years they have added so many features and changes, that's it's really become a pain in the butt to use. Last edited by Antiventurecapital; 03-07-2007 at 07:36 AM.