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The reason the price is so high is to deter those people who aren't serious about participating in the program. The more something costs, the less likely it is that a dabbler is going to come along and try the product just to try it. You have to be dedicated and persistant for this process to work. It involves techniques that currntly challenge many peoples beliefs to a pretty high degree. I understand how the process works and I plan on taking time over the next few weeks to develop my photoreading skills.
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Sorry, but I'm not buying that argument. Learning a foreign language also requires a lot of dedication and persistence, and when I first started learning French online you could say I was a dabbler. I tried again a year later, and it took me a whole 11 months after that before I started to get past the beginner beginner level to intermediate beginner. I quit many times. French people made fun of me. Now my French is somewhere between advanced intermediate and beginner advanced. I never spent a dime on learning French. There are so many language dabblers, but if you had told me, "I want to see if you're dedicated first so pay me $250 if you want to learn French," I would never have learned French.
So nice try. It's not as if this guy has to put in more effort if you turn out to be just a dabbler.
Anyway, I got a copy of a few of the audio files from PhotoReading. I listened to the first two. I think the reason he keeps telling you "Re-Lax, Re-Lax, Re-Lax" is so you don't get angry at him for sounding like a scam artist.
Oh, btw, one time I had the opportunity to get my school to order some Pimsleur CDs to beginner's Romanian for $100. They promised to teach me in just weeks! The only thing they helped me with was pronunciation and a little bit of formal speech. I did most of my learning for free online with people who actually cared about whether I learned the language or not.