I think the problem with articles such as this is that it only really applies to people who hold the same beliefs as you on what being a "winner" means, or who want to be considered a winner by you.
There are many people who hold the view that winning in life has little to do with status, material wealth, how they are perceived by others, etc. For those people, the article seems less applicable.
That's not to say that the material isn't valuable. I'm just pointing out that it isn't an absolute, as it is presented.
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