Get rid of the black background, it is difficult to read, people are used to reading black text on a white background (newspapers, magazine, etc)
The top graphic obscurs the text there and has nothing to do with the content, I'd make the graphic more relevant so it is more like a branding or logo that people might remember.
MORE CONTENT, much, much more content.
Here is a site I just launched today:
Video Recipes For Bodybuilders & Athletes - Cooking With Conan
Much more content, easier to read, yes the ads are in the way for a reason - people read them there, and a clearly defined purpose - video recipes for bodybuilders and athletes.
Try some of those ideas.