Take a quick look at this intro to SPIN selling to prepare for your meeting. The meeting should be controlled in order to be productive. After you get the 5 minute chit-chat out of the way, get down to business by using the
SPIN selling system.
This is not a high pressure system but a professional diagnostic approach to sales calls. The book is considered one of the classics for high ticket sales.
S = The client's
Situation
P = The client's specific
Problem
I = The
Implications of not doing anything about the problem
N = The strength of the client's
Need to do something about it now.