Quote:
Originally Posted by Antiventurecapital  Agreed.
The initial game will be "dialing for dollars". It's the old fashioned tried and true way of doing B2B when the heat is on to produce cash flow. You pull out the local Yellow Pages and start calling the businesses which could use your expertise. |
The above statement may freak some people out but it need not do so. There are ways to make this activity pretty painless. If you do your marketing right and fill up your "sales funnel" with a lot of prospects, the selling part becomes easy.
I really recommend the new book Duct Tape Marketing to anyone wishing to learn how to make marketing not only painless but fun. The author's approach starts with designing a marketing plan that makes potential customers/clients like you first.
It can be done.
As soon as I finish the book, I will be putting it into action.
