Quote:
Originally Posted by Brutha  Not everybody has to enjoy making a website. There are a lot of other ways to make a living as well. |
The thing about online marketing is that it, itself, is not a business. It is only a method of communication. It also happens to be the fastest, cheapest, and often the most effective way of reaching people. It also has the lowest start up cost of any business model. (Take $100 and the right knowledge, and you can literally create a business online that starts making money immediately)
In the old days, if you wanted to make money, be a good salesman, or advance higher in a company, people would always say
work on your communication skills.
Well today, in the age of the internet, you must work on your
online communication skills, which could also be called internet marketing. Learning to create an effective web presence is like learning a new language. You can't talk someone into buying your product unless you can actually speak in a way they understand.
Obviously, you can't sell things online unless you understand the how-to's. Sure, you can always by-pass the internet and try to make it in the "real world", but good luck trying to be self-employed in it. Most "real" businesses cost 10,000's to 1,000,000's of dollars to start up. Steve's website, as he has said many times, cost him less than $10 to start up.