Again... please clarify.
Pretend you are dealing with people who are not completely versed in the terminology you are using.
Imagine you are in a 7-11, and the guy behind the counter (potentially a high school dropout... no offense to 7-11 employess) asks you what you do... or what you think about 'X' (where 'X' is what you are talking about in these posts).
I'm very interested... just perhaps a little slow.
keep smiling,
Ben