A different hierarchy of needs is Richard Sagor's CBUPO. People, he says, have five essential needs:
The need to feel Competent
The need to Belong
The need to feel Useful
The need to feel Potent
The need to feel Optimistic
It's a bit less dramatic than Maslow's pyramid, but I feel it's a bit more useful.
Source:
Lessons from Skateboarders (PDF)