In some ways fear and love polarities can create similar-looking outcomes, but in other ways those outcomes will be miles apart.
If I consciously shifted to fear polarity, for example, and genuinely believed that my own personal gain was more important than helping people, I'd make some big changes in the way I do business. First, I'd kill off these forums because they aren't profitable enough, and I certainly wouldn't "waste" time participating here myself unless I was trying to upsell you on something. Then I'd recommend tons of lousy products that pay fat affiliate commissions, like a new product every other day. I'm confident I could at least double or triple my income in about 30 days if I did that. I'd turn my blog into a post farm and recruit other bloggers to crank out useless info crack in order to spam the search engines and generate more links, more page views, and therefore more ad clicks. I'd take all my best content, wrap it into high-priced products for sale, and every post would direct you to buy something. And so on...
On the surface I might still be a personal development blogger, but the way the business would be run would be radically different. In reality most businesses will be a mixture of both polarities, but some are more polarized than others, and that polarization generally shows around the edges.
Have you ever patronized a business you felt really cared about you? Have you ever patronized one that made you feel they only cared about the bottom line?