This is one of my favorite examples that I like to show when I teach SEO or when I do Internet Marketing consultations.
There are a lot of ebooks and courses that teach you about the importance of having your main keywords on your website. This is NOT true.
In fact, you can get to the top of google for a keyword that doesn't even exist on your website.
How? Why?
Due to link backs with the right anchor text.
My proof...
Think about the millions of sites on the Net that allow you to download Adobe Acrobat Reader. Most of the sites link to Adobe with the anchor text "Click Here".
NOW...go to google and search "Click Here". The first result is the download page for adobe reader!!
Search the on-page text and you will see not 1 single instance of the words "click here".
Now go out and build back links with the proper anchor text to your website!!
See you at the top of search engines
