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IM itself is nothing new. It's ancient, in fact.
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If its ancient, then why have a couple of modern-day authors repackaged it and sold it under the title "The Secret"? Secret??
Napoleon Hill didnt know how lucky he was. He could get away with marketing this information simply by sharing its essence. John Kehoe got a little more creative and adapted it as a means of accumulating financial reward (his marketing hook). Wayne Dyer, Deepak Chopra and countless others have dressed it up in more spiritual clothes and assured us we deserved abundance (we agreed!). The Hick's were forced to go one better and invent spirits that were kind enough to share this unbelievable 'secret' with us.
I cant wait to see is what the next marketing manifestation will be - aliens landing in someones backyard to share their evolved wisdom with us (alas, after they shared their wisdom, they left without so much as a trace).
My point is - all of these authors are simply hooking into the zeitgeist of the times. Telling people what they want to hear. Their pitch comes from ego (i.e. their intention is to sell books, make money and possibly accumulate some fame and influence along the way). People receive it at the level from whence it came.
Truly spiritual people, people who really "get" what life is about, do not, I am certain, spend their time trying to manifest materialism into their lives assuring themselves that more is better. Instead they trust that the universe will deliver to them what they need, while they go about their business of trying to make themselves, and the world, better. (I am not one of these people, though I try. I continually lust after a bose sound system, which I cannot afford, and a BMW M3, which I am now contemplating stealing. I would just try IM'ing one, but thats far too unspiritual!)