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Old 10-28-2009, 01:16 PM   #233 (permalink)
julien
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Join Date: Nov 2006
Location: China, France
Posts: 70
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Aside from the kids, who are the most important, one of the very difficult things to handle for Erin will be her business trademark "Erin Pavlina". When you think about it, even if Steve and Erin get a divorce, Erin will have to carry Steve's name for the rest of her life (since losing the domain name is roughly equal to losing the business, given the search engines' ranking algorithms and given the brand image). It can be a particularly thorny issue -psychologically at least-, especially if someday she plans to get remarried. Besides, a huge part of the Pagerank going to Erinpavlina's website comes from the link from Stevepavlina, which also means that Erin's website will be dealt a massive blow if someday Steve removes the link to her website (not removing the "do-follow" link on Steve's page is actually equivalent to a HUGE transfer of traffic and diminishes the pagerank and thus the rank of stevepavlina in Google, since Pagerank can only be transferred).
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