I think (some) men's biggest misconception is that women immediately know whether they're attracted to a man based on the first impression/physical appearance. For me at least, I'm attracted to men when I talk with them and we "click"- have similar interests, find each other amusing and intelligent, etc, and I use men's appearance to estimate the likelihood of a good conversation, not to immediately rule in/out a romance. Personally my criteria is a guy in the right age-range dressed casually/comfortably but also neatly and appropriately for the context (superficiality is a huge turn-off for me, but so is not caring/knowing enough to look more-or-less appropriate); who is smiling and engaged in the event (not annoyingly insecure/meek- I'm usually the follower in the relationship and I want a guy not afraid to take the lead) without trying to be the center of attention (I prefer quieter more thoughtful men because I enjoy long one-on-one conversations over large groups). This is just individual preference- there's no single best way to impress all women, but different traits attract different sorts of women on average. If you don't attract the right type for you, yes you might want to try doing something different, but no it isn't because you aren't handsome/rich enough or because all women are evil.
Another misconception some men have is that because women complain about overly-aggressive men, they should be the total opposite, pretending they aren't at all attracted (and putting themselves in the "friend zone"). Women do like to feel attractive, they just like to feel respected at the same time, not looked at as a sexual object. Women are also more sensitive (on average) to hidden feelings and dynamics, so men who try to hide their attraction just come off as sneaky and insecure (not at all attractive).
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