Hmmm. I have not seen or heard of this but I think you are onto a great idea.
Why not just get started and see what happens. You don't have any ideas for a novel yet but perhaps you start with some short stories. Each story can be broken into 3 parts. Each part is 1 blog post (for example).
Do that for a month or 2 and I'm sure one of the ideas will catch you by surprise. Then you can transform that idea into your novel.
My $0.02
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