Defying Gravity seems quite crappy. So it'd probably sell quite well.
As far as I can tell, it's a directed reality show with expensive effects...
I think it's a very good idea to let the fans pay directtly for what they're watching instead of paying for it with ads which just pushes the actual cost of the show onto the customers of the companies who buy ad spots.
There already is a system for this, called DVD sales. Terribly inneficient, but that's easily fixed if they start selling downloads instead, cheaper and better for everyone.
The technology is already there, just hire some of the guys who are already running torrent and other filesharing sites. It's not like you have anything to loose.
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