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Originally Posted by AymericG  1. I am losing potential users by being on facebook (but I also gain more due to the viral aspect of it)
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Yes, but the big plus is FB is easy to find unknown people with similar goals. So I would keep that if I were you.
Maybe add a possibility for non FB users: a separate website where people can sign up, and link from there with people from social networks such as FB, or to people in their own contact lists? A plus of that is that you'll collect lots of valuable email addresses from users for marketing purposes.
Alternative name: goalgether, goal-gether.