The confusion of monetary worth with actual worth here is interesting. (Not talking about the DVD price or anything Steve has said, but the conversation after that). Why so much interest in it? Steve is selling his DVD to people in a certain price range, makes sense. That's not the same as, higher money=higher consciousness. A higher consciousness could mean less desire for money. Or not. Depends on the person and their goals. But to assume everyone wants money and that it is indicative of consciousness, is a big assumption.
This delves into the topic somewhat: YouTube - Adyashanti talks about the "secret"
The video is bad but the audio content is valuable.