I'll third that comment.
I know we're talking about a good 30 hours of material here (give or take), so I'm not expecting some sort of bargain price for it. I mean, I expect to pay more than I would for a movie (which is like $20). I even expect to pay more than I would for a TV show on DVD (which is like $50).
$300 is a bit of a stretch. Even the special tentative price of $197 is a little steep.
But on the other hand, I notice that a lot of personal development people price their products high. A downloadable option would be awesome, though.