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Old 02-16-2007, 10:20 PM   #58 (permalink)
Wanderer
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Join Date: Nov 2006
Location: Sheffield, United Kingdom
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Quote:
Originally Posted by dor View Post
The cost of alcohol on society has to be staggering. The problem is the industry is one of the biggest adverstisers so mass media isn't going to be critical, but the subtle and not to subtle message of most alcohol ads are drink X and you'll be: a. happy, b. cool, c. get sex/be sexy.
I quite agree with you.
Yet obesity is a bigger problem I suspect in most modern societies, and why because of food advertising and it feels good to gorge. Smoking has a very similar problem. Generally all these three advertise to a younger market
(16-28ish) and they do it very sucessfully. Because people want A/B/C they will drink X smoke Y and eat Z. Until people start putting physical and mental well being ahead of peer pressure and media controls we are going to struggle.

Just my 2 cents
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