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I've noticed is what most PD gurus do. That's why I respect Tony Robbins, only wrote 2 books and everyone keeps begging him to write another and he won't. Once a PD guru has said their piece, what else is there really? Even my dear most beloved guru, Wayne Dyer has been recycling most of his material lately. John C Maxwell is the one that recycles with no apologies I tell ya. Almost word for word in his over 20 books.
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To quote Nassim Taleb:
People don't go every sunday to church to hear a different story.