I'm still truckin', guys-it's been 84 days so far, and I'm not giving up yet!
DAY 84 - AUGUST 26, 2009
I read a lot of magazines today at Books A Million, taking a lot of notes about markets I can use. I also picked up The Copywriter's Handbook, by Robert Bly. See, I was given a pretty neat tip about selling my humor more efficently-if I could write persuasive, funny copy, then it could be a thing that set me apart from other copywriters. I've wrestled with learning the skill for a while, so I bought the handbook.
But I pop open the book, and in the first chapter, Bly slams me with his opinion about writing copy-it's designed to sell and should only be written as such. Ads that entertain just don't work in selling the product.
As first I felt kind of bummed-was there no place for funny ad copy after all? Then I thought:
"Screw it-I'll MAKE a place for it."
Sure, selling the product is good, but to do that AND make it memorable...that's a great challenge to strive for. That's what I want to do with the copy I write-make it sell and make people laugh.
I've read a chunk of it already, and so far, it doesn't look that hard. Time will tell if I can produce once I've gone through the book, though.
Tomorrow I need to make the call that I should've gotten today, as well as more blog writing.
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