Running a business is one way to generate a lot of feedback too, albeit of a less personal nature. I remember how interesting it was when I first started distributing my own computer games, and feedback started coming in from people who played them. Better still was to invite friends over and watch them play the games in front of me. It was very revealing and helped me become a better game designer over the years. The highest quality feedback, however, usually came from experienced gamers or other game designers as opposed to casual players.
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