Quote:
Originally Posted by hawkal  "for smart people" sounds like a prerequisite to me. Of course I know that's not the case as someone who is familiar with Steve's work but those browsing their local book shop may see it like that.
What do you think? |
I think part of Steve's strategy might be passively pre-filtering people who aren't really a good fit for his work and his message.
I'm sure he wants many people to read his book, but if people get turned off by the title, imagine what the book will do!
I've seen quite a few businesses (Site Build It is one of them) that seem to deliberately construct their "sales funnel" so that, in the end, usually the only people who (willingly) make it through are the ones appropriate to the service--people who resonate with the approach, methods, etc.
I recently went through a course that taught me how to do that with a business, but in an authentic way that focuses less on constructing a sales funnel that filters people, but more on applying using your awareness to make decisions that ultimately result in your business being a very authentic reflection of you.
Ultimately, I think that's probably what Steve has done with his book. Behind Steve and his work is an energy, and people will either resonate with it or not. I used to think it made sense to appeal to everyone when you have a product, but I can see how limiting that is. I think you can appeal to a lot of people, but you always appeal to a certain audience. Trying to serve everyone ultimately seems to make people less happy, and less effective since their efforts aren't very targeted and focused (and maybe even not that authentic, since they feel they have to subvert their authenticity to cater to lots of people with many different interests. In the end, it's too hard to please everyone).