I meant as an initial strategy. Reach the people who know him first. Then use that word of mouth and reviews to sell to other people as well. Hay House agreed to publish his book because of his following on the internet. If he was writing the same great things he was writing, but had no built-in audience, they wouldn't have agreed to publish his book.
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I think that 6 words is to long (and five is as well.
A book title should make it easy to say: Hey, Bob have you already read "The Power of Now" and be able to come up in conversations.
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There are plenty of long time best sellers with title that are 6 words or more. "The Seven habits of highly effective people" is one of them. "Don't stand next to a naked man" is another well known book.