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The title was aimed at selling it to people who already knew about Steve
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I don't think that was the case.
If he just wanted to reach those people he could have gone with self publishing.
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Long term, however, I think his book's real logical title is something like "Seven Principles to Effective Personal Growth".
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I think that 6 words is to long (and five is as well.
A book title should make it easy to say: Hey, Bob have you already read "The Power of Now" and be able to come up in conversations.
Additionally a title should grab attention.