Originally Posted by investorblogger
Actually, I think your definition of 'best' isn't quite appropriate. Best is at best, a flexible definition, because you are not selling a product, but you are looking for a problem that your product can solve better than other ways.
Moreover, we are trying to solve a number of other problems, as well. So our customers factor in a number of issues into making a decision: price, convenience, location, etc.. When there are so many factors, you cannot boil down the whole thing to just one factor.
i fully agree with this!
you can't find a product that is "best" in every aspect...
it is not wrong at all to tell your potential customers that your antivirus product gives the best value for money (unless it is really more expensive and has fewer features)
the customer may not be willing to pay for the "best" antivirus software that catches the most virus