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Bottom line: If you feel there is a need in your market for this type of business, then don't let fear stand in your way. It will drive you crazy!
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Again, right on.
Ive just been thinking about marketing and all that. And ive had a thought. Instead of thinking just about marketing, why not also focus on sales strategies.
Basically, whats the difference between sales vs marketing??
In my opinion, sales strategy is something you activately participate in to generate revenue.
Whereas marketing in my opinion is more to do with brand name recognition, research, focus groups etc.
I was thinking of actually using a commission based structure to get friends family to spread the word. Any sales that result from this, pay them a fixed price fee (something reasonable yet not too extragavant). And seeing im starting out, and thinking long term, this strategy may really help in building word of mouth sales over many months, and it'll only really put a dent in the revenue cashflow over the short term.
I believe, once I try this strategy, depending on if its successful or not, I can move onto other strategies. Strategies which I'll need to research and find out. Id love to come up with a purple cow type sales/marketing strategy.