I think looks matter some, but for me, not as much as good personal grooming, confidence, and carriage. Smiling, having a positive attitude, and being funny helps a lot too.
I've seen very good looking men have awful personal hygiene or carry themselves in a way that's nervous and unsure. That really turns me off. I don't care if he looks like Daniel Craig... if he smells or haunches his shoulders down... it's instant turn off.
I would say, a good general rule is just approach everyone as a potential friend. Date around with the intention of just getting to know each other... and then attraction can build from there over time.
When I was dating, my general rule was lunch dates only, and dinner dates only when I saw him as boyfriend material... otherwise, he's in the friend-only lunch date zone.
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