Yahoo! Shopping easier?
Hi. Has anyone here experimented with listing his/her online store in the Yahoo! Shopping directory? It costs 50 cents per click when a potential customer is directed to your store.
To me advertising using Adwords seems a lot more complicated because one needs to play with key words, determine max. cost per day and cost per click, etc.
I wonder whether those people who go to Yahoo! Shopping already have specific products in mind or are they mostly browsers (i.e. punch in key words and scroll through the results list)? Any statistics available on this topic?
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