I guess I'm a real person - last time I checked anyway - and I do well with it.
Whatever you read in the books, see in the videos or hear on the audios realize this... making money with Adwords/Adsense is work. It's direct response advertising work. The second you start thinking it's "easy money" there will be some pain coming.
For me it's pleasurable work, copywriting has been a hobby of mine since 1992. It's a never ending puzzle. So if you like the idea of writing, specifically copywriting, testing, writing, doing statistical analysis, oh and writing... Then it's a pretty fun hobby or side job. I don't do too much of the affiliate thing, but instead focus on products - but it's still direct response marketing.
Remember the story you aren't hearing is how much money is invested to do $30k in business.
If he's paying 50cents a click and it takes 20 clicks to sell 1 product, he's paid $10 up front to play the odds of selling the product. What happens if it takes 40 clicks to sell the product? There is a lot of ROI (return on investment) analysis that you must do to keep ahead of the game.
There will be hits and misses along the way. You'll have to find a niche and probably lose some money before you make it so you can learn the lessons.
If you decide it is for you, here are some tips... master 3-5 keywords at a time. Don't throw your money at 2000 keywords right off the bat. Get your 3-5 keywords rolling so they produce money consistently and then add to your list.
It's tough to do, but take the slow cautious way. Set up your campaigns carefully and test results.
Hope this helps
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