Just to be clear, I wasn't factoring in the ICDI presentation in my evaluation -- just what you've said about the new conference. To me it feels like you're marketing more towards a "male-energy" audience (the programmer/auditory digital/scientific mentality), and that's why the marketing doesn't appeal to me, with my preference for a more "female-energy" (tonal/feeling/inspiration) type of seminar. I wouldn't include Eckhart Tolle in the category I'd want to go to, by the way. That would bore me to tears, too! It's not so much about relaxation -- I prefer lots of energy, too. (but maybe not all the hubba hubba of a Tony Robbins seminar!)
That's great! I think in many ways, that "Steve" audience is underserved in the area of seminars and conferences. They may be getting a little sick of all the yin.
Your response to me here was more of what I'm referring to, if you can see what I mean. More "Steve" than "Erin." (which of course, I would expect, just like I would expect it in your conference.
Just talking about my own personal response, and speculating in response to Erin's remark about only 25% female sign-ups so far. I'm quite sure it will be an excellent event!