It is so true....that dang ego loves to just get in the way, doesn't it? I'm ditching mine slowly but surely.
When I feel my mind/ego taking over, I just focus on my breath and slowly repeat the Sanskrit phrase "Satcitananda" ( sounds like "sat-chit-ananda"). It means something like "love, knowingness, bliss" and I instantly feel connected to my higher self and free of my ego.
Apparently these ancient Sanskrit phrases have been used so much over time that they have deep meaning embedded in them, and just saying them releases the meaning into your consciousness.
For me, it works wonders as a method of transcendance