I think the point is, when reading the introduction to something on the internet, which has for all intensive purposes endless information, you need an elbow in the ribs to keep your attention focused.
"Living below your potential" as a pointer phrase is such an elbow.
Then again it's also a snarky ether reference, because we all "ascend" into our "potential" when we die. If not, StevePavlina.rip audio tapes will be available.
Finally, it's an Authority check, because if you turn your Authority over to Steve, then well you aren't the one deciding whether you're living at your own potential or not.
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