You should probably limit at most ~70 on a website if that's your objective. That's quite enough if made smart choices ( like not just following the first ad you read).
I don't think a web site will be that worth it unless you really have some good content to provide, don't expect just paying a couple of bucks will build you much passive income in that method. I think there is a point around 50 USDs in which the money you invest in a site stop making much difference unless it is for better hosting when you are already reaching your current caps...
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