I'm going to part from the conventional wisdom and say that the problem is NOT that you don't want to do this project, it's just that you're in the habit of distracting yourself so you don't have to something difficult.
I had that routine for years. For me, getting over procrastination was really just a matter of proving to myself that it is MUCH more gratifying to accomplish something than to procrastinate. Everything feels better. You stand taller, you laugh more easily, you feel awesome. Procrastination makes a person feel crappy.
You really have to taste what it feels like to power through a task in order to get into the habit of acting rather than avoiding. This means it will take a bit of pushing at first until you are in the habit of doing stuff.
I'm fond of saying that the best time to do something is the moment you notice you're avoiding it. And when that happens, you just move your body, immediately. That means stand up, get out your binder (or whatever form your project takes) click your web browser closed, just start making physical actions towards the completion of this project. IMO you have to get used to the physical sensation of getting down to business.
If organization is your problem, I recommend GTD. But it sounds to me like you're just very accustomed to escaping your responsibilities, and a new habit needs to form.
Whatever you do, don't allow yourself a period of goofing around first. Start your project first, set a flat time on it (start with an hour maybe) and return your attention to it every single time you get distracted, until the hour's up. Then decide what you feel like doing.
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