Originally Posted by icesar
I like the way you approach the market. The weight loss market is a huge and highly competitive field and targetting the "dabblers" might be a good angle for you to take. As to whether to sell it or give it away, why not go with Steve's read, fire, aim approach?
Give yourself a $100 budget, buy some Google Ads, and see if you can make any money selling the eBook. If you can, tweak it, otherwise, try another approach. Giving the eBook away in order to put together an email list could also be very valuable, especially in this market, where you could recommend other people's products that have worked for you.
Thanks for your feedback! I know exactly what you mean. I'm actually doing that Ready, Fire, Aim approach already by writing the book and just focusing on putting as much value for people to use and then worrying about whether to sell it or give it away later. I see your point though, in terms of using the ready,fire,aim approach to marketing it as well. Set a budget, try selling it, and then lower the price until it grabs traction or just give it away if needbe.
Yeah, the dabbler market I think is HUGE, because a lot of people like to Dabble and so did I for over 10 years. Then I got tired of dabbling and decided to do it properly, but instead of just learning myself I wanted to do it in such a way that I could document and then teach others. I'm excited about the project.