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Originally Posted by Bene  I understand that careful research before venturing on a website is the key to its success. What is the difference between research on SBI through its keyword search versus that of wordtracker or Google Adwords:keyword tool? |
Hi Bene
SBI uses Wordtracker for its data, and then presents it in a way that you can handle and sort the data (demand vs supply vs profitability). This makes it easy to eliminate low demand and high supply keywords, and also do a lateral search for related keywords (based on the keyword tags from your competitors sites... if I remember right!)
You are left with a list of several hundred profitable keywords, called your Master Keyword List, with meaty, high value keywords and supporting 'catcher' keywords so you can exploit all the holes in your niche and not go chasing directly after your competitors.
In comparison, using Google Keyword shows you the demand - but not supply - and the advertiser competition (assuming you're using it for Google AdWords, I guess). You cant manage that data to determine the gap in your market, only see if you have picked a popular niche. Neither does it give a profitability value.
I have never used Wordtracker directly so can't compare, but I think I heard its cheaper to buy SBI with 25 free searches, than an annual subscription to Wordtracker anyway?? (I have used about 10 searches, on two sites, you really dont need that many once you identify your main keywords...)
Im sure others can give you even more insight, that's just my little bit of experience.