I think punishing people for not voting is not a very effective solution to getting people to become more involved. In this specific case, I suppose your goal is to get people to be more involved and informed and participate in their government and communities, right?
Increasing the vote isn't a very effective way get people to care and become involved, because a side effect of that is, you may get people to vote, but they may not care who they are voting for, just casting blank votes.
If you want people to genuinely care about their government and to participate in community/government issues, forcing them to do so by threat of a fine of jail time is not going to deliver those results. In my own experience, reaching out to others in a gentle way, being what you want to see in the world, inspiring, and connecting with others work more effectively and permanently.
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