The email vs phone thing: personally I always go for the option I'm able to convey my personality best.
The reason I speak in such an authoritative tone, Brendan, is that I used to have social anxiety too. I've beaten it!!!
Check my blog for some of the ways I did that. Overall the most important thing I did was ANARCHY. No joke. There's no better way to communicate to your subconscious mind that you don't give a damn, than being utterly outrageous. Violate social norms in the extreme.
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