[Plato]

Here's how you do it:

1) Identify an ancient piece of wisdom that's been around for thousands of years.
2) Give it a new and mysterious name like "The Now"
3) Present a compelling story of personal transformation: from suicidial depression to ULTIMATE BLISS in a flash.... and you can have this too and never feel pain again.
4) Neglect to mention you're describing old ideas in a new way.
5) Explain it in words that people can understand and put it in a context that's socially acceptable; away from distasteful religious beliefs.
6) An attention grabbing, and succinct title "The Power Of Now"

The Exciting Bonus: Once you have established a reputation as a wise guru it's a cash cow. Continue to present the same idea in new ways e.g. "A New Earth", and "Practicing The Power Of Now"

Brilliant.

It's a good message though, don't get me wrong. Just saying, it's a funny old world, and nowhere more so than the field of info marketing.