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Old 05-12-2009, 03:38 PM   #69 (permalink)
Brutha
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Join Date: Nov 2006
Location: Berlin, Germany
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I've been considering why I'm suddenly obsessed with my marketing message, and it occurs to me that I'm trying to become clear about what it is I do.
Then what do you actually do these days?
How do you earn your money?

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I'm trying to avoid any mention of the abilities I use, mostly because I find it just distracts people and I have to go into explaining mode.
I do think that people will want to know something specfic about yourself.
The specific thing doesn't have to be in the initial statement but without something specific it's hard to get a mental picture of the thing that another person actually does.

I probably should also work on a message. My problem is that I have way to much different interests.
At the moment my line is: I'm studying bioinformatics
with isn't that great In two weeks a will visit a barcamp and have to tell lot's of people what I'm doing.
Going to some event where a lot of people will ask you "hat do you do?" is probably an effective way to test your new message.

Put yourself into a situation where you have to use your new message and see whether it's good.
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