Thanks to all who replied back.
So all of you guys do agree with me. Cool.
1 thing which I completely failed to consider was RT_Wolfs' response :" Our products are very similar. However, they're over there and you're right here, right now." might help. I'm sure you can think of other stuff."
Hopefully this should carry the day for me.
But even then I'm sure you guys must've all experienced this: the best sales-men are not the ones who sell the best products. The best sales men are the best saes-men. Period. They can sell anything to anyone. And then they are the ones who always get applauded. You know- in the end its the numbers that really count.
Its that thing which really gets to me.
For eg- say theres x supplement which delivers everything it promises. Then theres this customer who can be helped by the x supplement. But he doesnt 'need' it- esp at that price. If you look at the price/benefit ratio- it would've been a perfect supplement for an elite athlete or somone who is sick. But for this guy, although the supplement will help him, he doesnt need those advantages cause he is not into sports. A less expensive supplement which might give even lesser results might be perfect for his situation/ his goals.
What is generally taught is that if the customer doesnt have a need for it, then you create a need for it. You dont lie to the customer but just paint a rosey picture about how he will be if he takes it.
So what should a salesmans' purpose be? To find someone who needs what he has - or to create a market for his products even though it might not be needed?
In 1 way I think this is wrong- cause this might cause the person to change his long term goals and all. In the heat of the moment he might go in for instant gratification but later feel bad about his descision....
On the other hand- since I am not forcing him to buy, not lying about anything, the products are delivering the best possible results -theres nothing wrong in trying to create a need for the product. After all- if he does buy it although he doesnt need it, its him who needs to put his priorities straight.
P.S.: honestly now, do you guys think I'm a wimp for asking these questions?