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Old 05-05-2009, 01:05 PM   #108 (permalink)
Hyperchiller
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Join Date: Aug 2007
Location: Melbourne, Australia
Posts: 375
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Quote:
Originally Posted by Dan Braun View Post

Also check out:
"Ready, Fire, Aim: Zero to $100 Million in No Time Flat" by Michael Masterson.

Chapter Four, "The Supremacy of Selling", is a compelling, eye-opening, and (for me at least), paradigm-shifting essay on why you should focus less on building and perfecting your products and services, and instead spend WAY more time letting others know about them. Get the book for that chapter alone.
I did some research and found that Michael Masterson is a scam artist. That's not even his real name apparently. It's Mark Ford. I've only bought an ebook with him as an author so I haven't been scammed too much. He has copywriting courses in his "American Writers and Artist Institute" which is an absolute balony thing.

Done some research about him and this is what I've found:

Re: NOW 34 Things About AWAI Michael Masterson SCAM

37 Things You Need Yo Know About American Writers and Artist Institute

He espouses copywriting a lot and likes saying that copywriters can make $100k easy if you work hard at it. If it sounds too good, it probably is.
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