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Savage · 01-19-2007, 12:43 AM

The slogan is just a positioning statement. I.e. if this is "PD for smart people" then what's everything else?

The fact that it's a bit odd makes it more memorable. I'd rather have some people not like it than have no one remember it.

01-19-2007, 12:43 AM	#4 (permalink)
Savage Master Join Date: Oct 2006 Location: Las Vegas, NV Posts: 5,988	The slogan is just a positioning statement. I.e. if this is "PD for smart people" then what's everything else? The fact that it's a bit odd makes it more memorable. I'd rather have some people not like it than have no one remember it. __________________ Steve Pavlina www.StevePavlina.com Join me on: Twitter \| Google+