Yacopo, I'm all for personal responsibility, but it's clear to me that kids are no match for the insidious marketing aimed at kids. Remember Joe Camel? That was aimed at preadolescent children, not teenagers, because Camel knew that if they could intrigue those soft little minds, they had them in the bag as not-too-distant future consumers. McDonald's, similarly, uses Ronald McDonald, playgrounds, and other tricks to lure the little ones into their greasy mitts.
It takes education for consumers to see through and resist the insidious efforts made by these companies. I think the corporations should be held responsible for addicting children to cigarettes and fast-food.
That said, I'm all for an advertising campaign aimed at teenagers: a photo of a person dying of lung cancer with the caption, "Are you STUPID??? don't smoke, you nincompoop!! What an *********************!"
That might work.
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