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Old 03-30-2009, 09:17 PM   #11 (permalink)
Liveformx64
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Join Date: Feb 2008
Location: PA
Posts: 403
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I earn a living doing exactly this.

There is plenty of business out there.

1. Specialize or you will get lost in the sea.

2. Price means nothing, Value means everything. if your customer can produce a measurable R.O.I. from their site you can charge them exponentially more money than a simple brochure site.

3. Do you know E-commerce? Many internet clowns say they can setup an e-commerce store, and sure they can, but they usually suck, and they are terrible to use. Find a good shopping cart system and it will make your life 10 times easier.

4. The more you give, the more you get. Don't nickle and dime your customers for everything from turning on your computer to changing the e-mail address in the footer. Help them find good content for their site, explain to them why the site needs to be updated weekly to maintain high search engine rankings, and get them on a monthly maintenance plan etc...

You being a one man show is your biggest strength, not your biggest weakness. You can provide infinitely more value to small business than the Big corporate design sites. Your business is about relationships, not about websites.

Learn how to communicate well, and sell well. You can make the best websites in the world, but if you cant sell the idea to your ideal client, than all of that quality product is wasted.
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