Quote:
Originally Posted by Rebecca800  Hey Angela
Can you explain to me how comments and trackbacks give you links in to your site? Like I say, I don't have these functions so I don't really understand how they work. In my understanding, if someone posted a comment on my site and added a link to their own site, that would be +1 inbound link for them and +1 outbound link for me?
Thanks! |
It was mysterious to me as well, especially trackbacks.
For comments, usually when you comment you are required (or have the option) to include your website URL as part of the comment. That becomes an inbound link to your site from the other site. I never realized that the plethora of automated spam on comments is to get these valuable external links.
For trackbacks, these have to be approved by the site owner. What you do is write a post on your own blog with a link to a site's content. The owner then either approves the link or not, depending on the value of your post to them -- a link to your site will appear on their site, so they're not going to want it there unless you have posted something of value. So in that case, it's a link back from the site as well as a link to theirs. But it has been explained to me through my Blog Success membership that Google values such a link, probably because of the approval process.
A Wordpress site can easily enable trackbacks, so it's an easy feature to include.